Take stock: saving film is about preserving movies, not fighting against digital

The rise of digital projection in movies marks one of the speediest changes in any industry. In fewer than 15 years we have seen a business that dealt purely in celluloid engulfed by ones and zeroes. Digital has overtaken film projection the world over, with the promise of offering up cheaper ways to distribute movies complete with a crisp palette that is, arguably, on a par with film stock.

While many filmmakers have embraced this change, there’s a minority that is battling against progression. This group isn’t made up of indie filmmakers looking to get headline space but some of the biggest names in the business. Quentin Tarantino, Christopher Nolan, Judd Apatow, JJ Abrams, Martin Scorsese… these are the filmmakers that hope to become stakeholders in Kodak film stock. They have struck a deal to make sure Kodak film continues to be a viable option in making movies and made it their job to preserve the use of celluloid on the big screen.

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